Understanding the Terms
Find the terms used in Rinda in one place.
Buyer
A potential overseas trading partner who may purchase your products.
Lead
A potential buyer whose contact information (email etc.) has been obtained.
Campaign
A series of emails automatically sent to buyers.
Sequence
The order and schedule of emails in a campaign. e.g.: First email → Follow-up after 3 days → Second follow-up after 7 days
Step
An individual email stage within a sequence. First contact, follow-up, etc. are each called a step.
Follow-up
A subsequent email sent after the first. It serves to re-engage buyers who haven't replied.
Open Rate
The percentage of sent emails that recipients opened.
Response Rate
The percentage of sent emails that received replies.
Enrichment
A feature where AI analyzes websites etc. to automatically discover buyer contact details like email and phone numbers.
Fit Score
An AI-analyzed score of trade compatibility between a buyer and your company. Displayed in three levels: Best Fit, Promising, and Explore.
Customer Group
A unit for classifying and managing buyers by industry, country, or campaign purpose.
Workspace
A company-level workspace. Invite team members to manage buyers and run campaigns together.
AI Personalized Campaign
A campaign mode where AI analyzes each buyer's website and latest trends to automatically write fully customized emails.
Campaign Briefing
A dashboard feature where AI analyzes current campaign performance and suggests next actions with Hot/Warm/Cold lead recommendations.
Preset Strategy
A feature in email templates that lets you quickly start with a proven email sequence structure (3-step/6-step/8-step).
Digest
A daily morning export market summary briefing provided by AI. Get a quick overview of market trends and buyer opportunities.
1:1 Inquiry
A feature to send questions or issues directly to the support team via the chat bubble at the bottom-right of the screen. You can check your inquiries and replies.
Usage
Your workspace's service usage including buyer search count and email send count. Check in Settings > Usage.
| Term | Description |
|---|---|
| Buyer | A potential overseas trading partner who may purchase your products. |
| Lead | A potential buyer whose contact information (email etc.) has been obtained. |
| Campaign | A series of emails automatically sent to buyers. |
| Sequence | The order and schedule of emails in a campaign. e.g.: First email → Follow-up after 3 days → Second follow-up after 7 days |
| Step | An individual email stage within a sequence. First contact, follow-up, etc. are each called a step. |
| Follow-up | A subsequent email sent after the first. It serves to re-engage buyers who haven't replied. |
| Open Rate | The percentage of sent emails that recipients opened. |
| Response Rate | The percentage of sent emails that received replies. |
| Enrichment | A feature where AI analyzes websites etc. to automatically discover buyer contact details like email and phone numbers. |
| Fit Score | An AI-analyzed score of trade compatibility between a buyer and your company. Displayed in three levels: Best Fit, Promising, and Explore. |
| Customer Group | A unit for classifying and managing buyers by industry, country, or campaign purpose. |
| Workspace | A company-level workspace. Invite team members to manage buyers and run campaigns together. |
| AI Personalized Campaign | A campaign mode where AI analyzes each buyer's website and latest trends to automatically write fully customized emails. |
| Campaign Briefing | A dashboard feature where AI analyzes current campaign performance and suggests next actions with Hot/Warm/Cold lead recommendations. |
| Preset Strategy | A feature in email templates that lets you quickly start with a proven email sequence structure (3-step/6-step/8-step). |
| Digest | A daily morning export market summary briefing provided by AI. Get a quick overview of market trends and buyer opportunities. |
| 1:1 Inquiry | A feature to send questions or issues directly to the support team via the chat bubble at the bottom-right of the screen. You can check your inquiries and replies. |
| Usage | Your workspace's service usage including buyer search count and email send count. Check in Settings > Usage. |